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Protecting the environment by protecting your CDs...

Lendaphobia relief finally at hand...

Damaged discs hit gamers where it hurts...

A BAFTA for d-skin?...

Protecting the environment by
protecting your CDs

It isn’t perhaps the most groundbreaking news story that reveals persistently replacing ruined CDs can be painfully damaging to one’s bank balance. However, less obvious is the damaging impact that a single chip or small scratch to the shiny side of a disc has on the environment.

CDs and DVDs are made from materials including polycarbonate plastic, petroleum-based lacquer and paints, aluminum and other metals. These materials release chemicals that contribute to environmental and health problems as well as global warming, both when they are produced and when they are destroyed.

The chemical used in CD cases, polyvinyl chloride (PVC), is especially damaging to the environment. It often contains a variety of additives, including lead, making it is the least recyclable, and least recycled, of the major plastics. The Environment Protection Agency (EPA) estimates that less than one percent of post-consumer PVC is recovered or reprocessed. That means the remaining 99% either ends up in landfills or is incinerated, a process that releases damaging dioxins into the air.

Attaching d-skin disc protectors to your CDs, DVDs, games and data immediately eliminates the wasteful and costly need to replace ruined discs. Additional damage is then cut further through the removal of having to back-up data onto blank discs. And if that wasn’t enough the skins themselves are packaged in recycled metal containers specifically designed to be used again as CD carriers. Thus negating the need for harmful post-consumer PVC cases.

There is an ever-increasing awareness by individuals and companies of the need to reduce polluting practices. Protecting your discs with d-skin should be seen as a very small but potentially significant step in the right direction.

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Lendaphobia relief finally at hand

New Survey Reveals 75 Percent Won’t Lend Discs to Anyone

Three out of four adults refuse to lend their CDs, DVDs and video game discs to anyone – even family and friends – because they believe the risk of losing digital content is too great, according to a survey conducted by market research firm Synovate.

“The explosion of digital material found on CDs and DVDs has led to a growing phenomenon called ‘Lendaphobia,’” says Marc Saltzman, syndicated technology columnist and author of 13 books, including the “DVD Confidential” series. “And as new, more expensive games and new movie formats like blu-ray rise in popularity, so is the investment consumers are willing to make to protect their media.”

d_skin, an inexpensive, precision engineered film offers a cure for Lendaphobia by protecting any standard size disc from scratches or smudges by simply snapping it onto a DVD or CD and leaving it on even while it plays. Named by Time Magazine as one of its most amazing inventions, d_skin is so thin that the disc is read right through the plastic film without distortion or skipping.

The survey asked 1,000 adults about their digital media lending habits and found that Lendaphobia is most prevalent among 18 to 24-year-olds, who also purchase more digital media than any other age group.

When asked how consumers protect their discs, more than half reported that they store them in a hard case, 39 percent place them in a protective sleeve or disc wallet, and less than one percent indicated that they are using a protective film like d-skin to keep discs scratch-free.

“This survey shows us consumers are definitely concerned about protecting their discs, but they are unaware that better solutions are out there,” said Robert Steadman, CEO of d-skin. “Almost everyone has experienced the frustration of trying to play a disc that’s been permanently damaged, and a solution as simple and inexpensive as d-skin can cure all that.”

When asked what types of discs they are most unlikely to lend, discs containing important data topped the list (chosen by more than a third of respondents), followed by discs containing photos (22 percent of respondents), movie DVDs (18 percent), music CDs (17 percent) and, finally, video game discs (13 percent).

When asked what concerns those not comfortable with lending their discs out, most are afraid the disc will be lost (80 percent) or that the disc will be scratched or damaged somehow (70 percent). Only 40 percent said that they were afraid they would forget they lent the discs out in the first place.

Women are standing by their men (and vice versa) because, when asked “Who’s the person you lend discs to who scratches them the most?” only 14 respondents out of 1,000 (1 percent) indicated that it was their spouse. The worst culprits, according to respondents, are friends/neighbours (23 percent) and children (22 percent).

It is estimated that each year billions of CDs, DVDs and games are damaged and thrown away due to irreparable scratches, costing consumers millions. “Any parent of small children knows how easily a disc can be damaged,” says Saltzman, who is the father of three young children himself. “By using d-skin, anyone can protect cherished memories, a favourite movie or important information using this revolution in disc protection.”

d-skin can even remain on a disc as you record to it, making it an ideal product for those who want to protect archived home movies and photography. d-skin also enables consumers to cut down on storage space for their disc collections because they no longer need bulky jewel cases, CD catalogues or CD sleeves.

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Damaged discs hit gamers where it hurts

Damaged discs hit gamers where it hurts

It’ll put the brakes on Grand Theft Auto and bring your new, £70
Nintendo Wii Fit juddering to a halt.

Just one scratch is all it takes to wreck video and computer game discs
and the damage costs gamers a fortune.

Disc risk is so widespread that three out of four people now say they
won’t lend their CDs, DVDs or video discs to anyone – not even family
and friends – for fear they’ll get damaged. *

Bye bye disc risk

Now a breakthrough invention means gamers can protect their investment

d-skin is a simple, protective cover which snaps onto CDs and DVDs and
stops them getting damaged.

The transparent film fits over any standard 14mm disc and stays there,
so you can load, play or burn your CDs and DVDs without fear of
scratching. There’s no glue – just a patented system of tiny clips
which fit snugly over the edge of the disc.

The exclusive design is so clever it won Time magazine’s ‘Coolest New
Invention’ award.

As well as protecting your investment the skins save space as they
replace bulky CD covers. And if the skin gets damaged, you just snap it
off, throw it away and clip on a new one.

D-skin is revolutionary because until now, once a disc was damaged, you
had to either bin it or send it away for costly scratch repair.

What are the biggest disc destroyers?
- Poor storage
- Kids messing around with your discs
- Heat
- Cold
- Light
- Dust
- Fingerprints

D-skin protects your discs from all of these problems. It is made from
an ultra thin but exceptionally strong, laser-readable, polycarbonate
film which will not only protect games but also any music, photographs
or data you store on disc.

The advantages of d-skin
- Works on all standard 14mm discs
- Protects CDs, DVDs, computer software, video games, photographs, music
- Saves money on costly disc repair
- Newly launched in the UK

A big fan of d-skin is Britain’s leading dance DJ, Judge Jules.
“At last, an answer to my prayers - a condom for CDs! If I had a pound for
every CD I've scratched over the years I'd be as rich as P Diddy. The biggest
compliment I can pay d-skin is that, since I started using them a few months
ago, I've not chucked away a single CD and, even more remarkably, my small daughter’s dvds are completely unscratched.” he says

A few ways not to protect your CDs
These homespun alternatives to d-skin are recommended across websites
such as You Tube but we wouldn’t advise them:

Fruity fix
Some gamers say that if a disc gets scratched, you should simply apply a
layer of banana, spread it across using the banana peel then wipe the
surface using a soft cloth. In reality once the banana dried your disc
would just be a mess.

Minty mend
Using toothpaste to clean or repair your disc is advised by some
fix-it-yourself experts. Infact, the grainy residue could damage the
disc even more.

Heat heal
Putting a damaged disc in the microwave is a surefire cure for
scratches, say some users. The idea is that the heat softens the inner
part of the disc so the plastic ‘melts’ and fills the scratch. In
reality, the CD could spark and explode inside your microwave.

Where to buy d-skin
You can buy d-skin in boxes of either five, 20 or 50 skins. Prices start
at £9.99 for five. It is available from the QVC shopping channel at
www.qvcuk.com or www.dskinuk.com

[*Survey sponsored by d-skin and market research firm Synovate].

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A BAFTA for d-skin?

Michael Caine made his on the 15th September 1956…. The Beatles: seven years later on 8th January 1963. Princess Diana’s occurred through an item on the ten o’clock news on 7th September 1980.

And at 5.00pm Saturday 7th April 2008 d-skin finally made theirs!
Family, friends and colleagues, the young and the old, the rich and the poor flocked around their TV screens as d-skin disc protectors made a momentous debut on British television. Proudly appearing on the technology-focused Saturday evening slot on prime time QVC.

For those poor souls and disorganised wretches who for one reason or another were unable to witness this historic event live, help is at hand. A recording of the d-skin bit can be seen again here…

So draw the curtains, take the phone off its hook, sit back and enjoy

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Order now!
Photo of the d_skin being put on to a disc
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